1. Gift Cards: We generate new and incremental sales at your stores by purchasing your retail gift cards for
our consumer member's use. We never discount your cards. We do motivate their purchase by offering
reward points in our program.
2. eCommerce: We generate new and incremental sales via your eCommerce site by attracting people to
your site through our affinity client's rewards sites.
3. Official Redemption Center: We aggressively promote shopping at your stores through all of our affinity
client programs. Our millions of members look for and frequent merchants who give and redeem BSP
Reward Points. Merchants offer "our members" a percentage of their purchase in the form of points (you
choose the amount that fits your marketing). Merchants that offer rewards are then authorized to act as a
redemption center. Our members can spend the points they have earned shopping (whether it be from you
or all the other merchants in our network) back at your store(s). Spending with you is simple. Our members
receive a stored value Debit, Mastercard or VisAnd each point loaded on the card = $1.00. You process the
sale in your normal manner and receive your full profit.
4. Branded Rewards Program: We provide retail partners with their own branded reward and loyalty
program, and administer it, at a fraction of the cost of other programs. This would enable you to enhance
the relationship with your consumers and attract a significant number of new shoppers enrolled in the
various BSP programs. We also offer you the ability to communicate with them on a regular basis with very
positive and relevant messages and include your customer/member outside shopping habits and of course
ownership of your customers' data always belongs to and is controlled by you.

All Participating Merchants provide a success fee on sales to BSP members
• BSP passes on a portion of the merchant percentage to Members (and Member Provider if applicable)
• Member's percentage of sale(s) goes into Member's Trust Bank Account
• Reward dollars are loaded onto stored value card
• Members redeem their rewards back with the Merchant and within the BSP Merchant Network
• Merchant receives payment just as with any credit or debit card

Definitions:
Member: Individual who has joined the program directly or been enrolled
by a Merchant/Member Provider
Merchant: Web/Store/Service that both "gives & redeems reward points"
Member Provider: Company or organization who enrolls members into the program